I believe that graphic design is a war, designer is a partisan, and the pencil is his weapon, his clients and consumers can be allies as well as his enemies.
There are plenty adverts, graphics, typography and films these days. All this is created just for one purpose only, to communicate with people and affect them. Any type of arts made for spectators, listeners, readers and people who appreciate. With the first interaction with sound or visual it has to be effective in order to avoid consumer run off. In the process of creating a masterpiece the designer faces at least two problems; how to solve the problem and how to sell his solution to the client.
Designer is not just a person who shifts mouse but he lives in his profession, making the order from the chaos. He owns intelligence and creates mood. Good designer does it with his work; bad designer needs a good lash whip. Sometimes you are getting into a quandary, and never know how to explain that this design is good and that one is bad and the person who made it have to work in boiler room instead of being designer.
In this dissertation author will introduce conflicts in design between designer, consumer, costumer and people. Also, try to answer the question why does no each person is given to be a designer. Why there are no rules and design bible.
Everything said in this dissertation is a strictly author’s point of view. Dissertation is dedicated to the design as a way of living and thinking. Author is mentioned as third-person.
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